Aug 24, 2010

THE PARADOX OF CHOICE

One of the coolest things to happen in the recent past in the world of academia and intellectuals is the TED Conference. TED Conferences began in 1984, and have become worldwide events. The people who put these on have made sure to record all of the speakers and have made available to anyone the videos of these lectures. It is quite an amazing list of speakers and topics. -FUPPETS- admires anyone willing to share knowledge and to ferment thought in the world.
In this video, psychologist Barry Schwartz gives a lecture based on his book, The Paradox Of Choice. It is a very interesting probe into why we value the idea of choice and what has occurred because of our overwhelming demand for more and more choice.

BARRY SCHWARTZ - The Paradox of Choice

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